LinkedIn Etiquette: 20 Do's and Dont's

Are you looking to start or get more involved in LinkedIn for Business? Below is a list of 20 Do’s and Dont’s of LinkedIn Etiquette. In general, the golden rule of LinkedIn etiquette and social media marketing is to always provide undeniable value that speaks to the exact type of person with whom you are trying to connect with. You don't want to write just for the sake of writing; you want to entice your audience to keep coming back for more helpful information.

Do’s:

  1. Personalize connection requests. Tell them your reason for connecting.
  2. Have a profile picture so people can see whom they are connecting with.
  3. Personalize your recommendation requests and offer to reciprocate (if appropriate).
  4. Keep it professional and only share information relevant to business.
  5. Turn off notifications when updating your profile.
  6. Send a nice welcome message that provides value.
  7. Regularly nurture relationships. Building relationships is not a numbers game!
  8. Make your contact list open to your connections.
  9. Offer to introduce your connections to others in your network.
  10. Respond promptly to messages (1-2 days).

Dont’s:

  1. Don’t send spam messages to your connections. Slow down the sale to speed it up.
  2. Don’t over post—once a day is good.
  3. Don’t ask people you don’t know for LinkedIn recommendations.
  4. Don’t criticize or comment negatively on posts in groups.
  5. Do not post self-serving content in groups that holds no value to members.
  6. Don’t send messages to multiple people without unchecking the option “Allow recipients to see each other’s names and email addresses.”
  7. Don’t ask people to like your Facebook. Instead push them to the valuable information you have to offer on Facebook.
  8. Don’t ask new connections or people you don't know to endorse you.
  9. Don’t send messages starting with, “I see you viewed my profile…” It is not professional
  10. Don’t treat LinkedIn like Facebook or Twitter - it is more professional.

 *Courtesy of TopDogSocialMedia.com

 

 

 

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.