Six Easy Steps For Starting A Real Estate Newsletter

Are you looking for a marketing outlet that will stand out from your competition? A real estate newsletter has the ability to accomplish many different marketing tasks such as advertise your service, display your listings, pass along client testimonials. Below are six easy steps to start and manage your newsletter and help increase your real estate business.

 

  1. Identify your audience
  • You want to be able to reach your local buyers and sellers so you need to consider your local demographics. Talk about your specialty in first time homebuyers, certain property types, etc.
  1. Plan, plot and strategize
  • Start by planning a schedule; try quarterly and if the newsletter does well then switch to monthly. You want to plot out your content for a few months or even a year. You want to engage your readers and drive them to your website and social media outlets as well.
  1. Define your look
  • Make a newsletter template that is consistent with your website and image so that your audience will recognize your business.
  1. Decide on your distribution method
  • Whether you use print, electronic distribution or both, each has pros and cons so you will want to use what works best for you and your audience.
  1. Test and tweak
  • Make sure to test your template before sending out to your audience. There is always room for improvement so don’t worry if you need to tweak a few items here and there.
  1. Engage them and repeat
  • You will want to get feedback from your reads on what they find valuable or not valuable in your newsletter. You want to send your newsletter on a consistent basis and remember to keep it simple.

*Courtesy of Zillow

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.