Difference Between Real Estate Advertising And Lead Generation

Expanding your real estate business via online methods has drastically changed in the last 10 years. Today there are different styles of generating a larger client base for your business online. So what’s the difference between online real estate advertising than real estate lead generation online?

• Online Real Estate Advertising:
  • Typically when you think of real estate advertising online you think of Trulia, Zillow, and Realtor.com. The fact of the matter is that the traffic driving model of those companies, by definition, does not qualify the big three as lead generation companies. Although they will generate some leads, in the same fashion that television advertising does. The model that those companies use has a focus of generating a high volume of visitors, but not particularly delivering real estate professionals valid leads.
• Lead Generation Online:
  • At the same time that advertising online may generate a certain amount of leads, a lead generation company will make it their mission to hit a certain quota of leads for you. However, this is not a surefire way of success in opening up the door for more sales. Some business models will take leads from other areas and count them as a relevant lead for you even if you’re 20 or more miles away in order to hit that quota. Also, there is no guarantee that you will be receiving leads that actually contain a real living human being behind the inputted information. The variable that is not in the lead generation companies’ hands is the ability to close valid leads. The lead generation companies can only set up mechanisms of converting site traffic into valid opportunities for the agent. Then it is all up to the agents’ sales talent.

       *Courtesy of Househunt.com

 

* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.