Building Your Email Marketing Mailing List

According to Critical Impact, email messaging lists are critical components of a successful email marketing program. Below are 12 proven techniques to help successfully enhance your list:

1. Create a compelling offer
2. Collect email addresses off and on-line
3. Use website signup forms
4. Post sign-up links on social media pages
5. Include “forward to a friend” links
6. Apply to all printed materials
7. Build trust
8. Use the words comment, link and/or share
9. Use email confirmations
10. Aim for value - not sales
11. Consider co-registration partnerships
12. Add a QR code to your website and printed material

Tips provided by Critical Impact.

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