12 WAYS TO TURN ONE LEAD INTO MULTIPLE CLOSINGS

  1. Start with a Buyer: Have a buyer interested in an area but there’re no homes for sale in that location? Send out buyer postcards. Your postcard should let residents know you have a client interested in buying in the area and ask if they’ve thought about selling.
  2. Work Expired Listings: Search the MLS for expired listings in areas that are appropriate to satisfy the buyer’s needs. Once you find some houses that meet your criteria, call and ask if the owner is still interested in selling.
  3. Market Sold Homes: Once you’ve sold a home, place a “Sold” sign with your name on it out front quickly. Mail out “Sold” postcards featuring a photo of the home to nearby neighbors.
  4. Maximize New Listings: Once you have a new listing, send out new listing postcards to nearby neighbors.
  5. REO & Distressed Properties: Be on the constant look-out for distressed properties and keep a database of properties that appear to be vacant and/or abandoned. Once you have a buyer who has narrowed his/her search down to a few neighborhoods, research the ownership of these properties and contact MWF for a possible FHA 203(k) or REO.
  6. Referrals: Think of every incoming client as a referral source. Send out postcards asking for referrals from clients who have recently bought and sold with you at the helm.
  7. Drip Marketing: Continue to brand yourself and stay in front of your past and potential clients by employing a personalized, automated drip marketing campaign. Send out e-cards to clients for birthdays, home purchase anniversaries and holidays.
  8. Time Management: It is cheaper and much less time consuming to keep existing clients than find new ones. Therefore, the more clients you keep, the more you can increase your production. If you use an online lead generation system, the time saved by having someone generate leads for you can give you the time necessary to triple your production.
  9. Listing Presentations: Improving your listing presentations can make you the stand-out agent.
  10. Exclusive Source of Buyers: Using a lead generation service that markets you exclusively as the agent in the given area will give you a competitive edge in today’s world of online real estate marketing.
  11. Success Marketing: Once you close a buyer, place a “Thank You” sign outside of the home. Door knock on 50 or more doors to introduce the buyer, mail out “My Buyer Just Bought” postcards.
  12. FSBO Homes: Emphasize that you empathize with the tough time the seller may be having, and tell them that you have an exclusive source of buyers, one of which may be looking to purchase in the area. Ask if the seller is willing to cooperate with an agent if they have a buyer.

 

*Courtesy of HouseHunt Network

 


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.