10 Commandments For Millennial Marketing

Millennials now are the drive first behind the economy. Follow these 10 simple tips to see the best way to reach this audience:

  1. Mobilize - In today’s world, nearly everyone has a smart phone so you will want to make sure your business is optimized design for your website and email marketing.
  2. Know the Tools - If you want to market to millennials, you will have to think like millennials. You want to create a presence on different social media channels. This will allow for opportunity to engage with your audience on various platforms.
  3. Content is King - Focus on creative content that your audience will find interesting. Examples are videos, images, podcasts, or blog posts.
  4. Deliver Value - Make sure your content directly provides value to millennials which will position yourself and/or your company as a source of information.
  5. Make it Participatory - With social media, people communicate online thus forming a two-way relationship for your audience to talk about your brand and/or voice any concerns they have. This should be encouraging and you should respond forming a conversation.
  6. Live and Breathe Transparency - Millennials are all about reviews and doing research on a company before using them. Be honest and be upfront with the good and the bad.
  7. Find your Cause - A majority of millennials prefer a brand associated with a cause. This will help make your connection more personal and offers another topic to share through social media.
  8. Tell a Story worth hearing - Millennials like to hear about the background of a business, it makes your relationship more personable and conveys your personality.
  9. Listen, Learn and Leverage - Follow millennials on social media to stay ahead of top trends, and better help understand your target audience.
  10. Be ready to throw this list away - Retaining audiences with so much new technology, you have to learn to be flexible and be prepared to set up a new plan of action with the change of your audience.

   * Courtesy of blogs.constantcontact.com

 


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